Most writing books teach you how to write, but Change Lives in Print and Pixels teaches how to persuade with your words! It’s been used as a text book at Taylor University’s “Professional Writers Major” where Watkins taught for fifteen years.
Holly Miller of The Saturday Evening Post writes, “The author’s advice is logical, original, and is delivered with typical Watkins wit: funny, wise, and authentic. It’s a rare book that entertains even as it teaches. This one does both.”
Best-selling author, Bob Hostetler, notes, “James Watkins is an effective communicator who is successful for all the right reasons: he writes and speaks to change lives. Change Lives is essential for anyone who would do the same.”
Michael R. Smith, professor of writing at Campbell University and author of Freelance Writing, recommends Watkins as “a rare talent who combines humor with keen insight on the craft of good writing and speaking. Be prepared to dog-ear this book because it contains a series of ideas that will help communicators improve and enjoy themselves in the process.”
The award-winning author of twenty traditionally-published books with major publishers, uses Aristotle’s proven elements of life-changing rhetoric: intelligence, intensity, and integrity. The book addresses how to:
I. Change lives with intelligence
1. Know your goal
2. Know your audience
3. Know the techniques of good organization
4. Know the techniques of effective persuasion 5. Know the traps of ineffective persuasion
II. Change lives with intensity
6. Use psychological appeals
7. Use humor as a life-changing tool
8. Use stories, illustrations, testimonies for persuasion
III. Change lives with integrity
9. Have moral integrity and pure motives
10. Have pure motivation not manipulation
11. Have journalistic integrity
IV. Change your life
Mermaids, unicorns and Christian writers
13. Your write role
14. Crossing over with the cross
15. The ministry of writing
This book is the culmination of forty years teaching writing at major conferences across the United States and overseas. His techniques have a proven records of helping writers change readers’ lives.
